Apples and Oranges

How many times have you heard (or used) the phrase – “It’s like apples and oranges” as if that explains everything.

Here’s a new take (and a good example of the power and usefulness of clarity)

Not too long ago, my husband said that to my son about something. Our son is an unusual kid who sees things in his own way. The term conventional wisdom would be fairly meaningless to him.

And, his response was, “well, that’s easy.
Everyone knows that apples are better than oranges.”

It’s all in how you look at things.

With your website, choosing apples over oranges, or any choice you’re making,

it’s the context, the viewer’s perception, and how you want to be seen.