Come See the Show! – Clarity in Small Bites

Come see the show!

You’ve got something to say, no, wait, 3 things!

Slow Down!

Choose the most important one, and start there.

>>

Picture an old fashioned (from the movies) Carnival Barker.
He yells out, “Come see the show!” focusing on one aspect to attract the attention of passersby.

“We’ve got a snake with three heads, the only one ever in existence!  You’ll be missing something truly amazing if you don’t hurry in to see the snake with three heads!”
You may start to slow down and consider going in.

But,

What if, at your moment of decision, he yelled out, “ and we also have clowns and balloons and games and a tattooed lady!”
What? you’ve completely lost interest, because it’s not so clear anymore what exactly he’s offering. Sounds like a jungle in there!
And, if he’s trying so hard to push many disparate things, he starts to give the impression that none of them are all that interesting on their own.

What if,
instead, when he had your attention,
he paused and started to talk softly about this one particular attraction and how they came upon it.
You might find yourself inside before you know it.

Clarity – It can be quite exciting!

Advertisement

Explore posts in the same categories: Design on the Web, Navigation, Planning your Website, the Conversation, Understanding your Website, web design, Web Design Process, Web Info, Your Voice

Tags: clarity, one thing, see the show, small bites, something to say

You can comment below, or link to this permanent URL from your own site.