Pick a Color.
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Not just any color!
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Color is a major component in communication.
Think about the tenor the color of a room can set for an important conversation. When you first get to a website, the colors will welcome you, push you away, comfort you, ease you in, excite you, … you get the idea.
Look around at the sites that interest you, or are in your realm. You’ll see that the sites that ‘work’ – pull you in, lead you to the information you’re seeking, and give you a sense of the business and the image they’re projecting. If you were looking for a caterer, and you went to 5 websites, what do you base your choice on? The next step is to call, talk to them, and taste. So, you go to 5 different websites, and the one that gives you the impression of great food and a nice smooth operation will draw you in to see and find out more. Easy. Simple. Crucial.
O. K. Focus! Here are some very small squares. Each is a home page. Try to look at them separately, and notice what impression you get from each, and the only difference is the color.
Can you imagine each of these ’sites’ having a very different purpose?
Thinking about color is one of the first steps in your website planning process. You are, quite leterally, setting the tone.
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These posts are meant to be a guide to knowing your website, knowing more about your website and what it can do for your business, and anything else that would be helpful for a business owner (or whomever) to know. I would love your comments and questions!




That’s always first, isn’t it? It’s easy, and difficult. Difficult to conceptualize and put into words and imagery for the web. But, this should be easy.





